CARLI PR
a personal, customized & curated public relations service experience
our philosophy
Communicating Better Grows Brand. It's really that simple. PR is not rocket science, but when implemented strategically, methodically, and purposefully, it can have your brand soaring to charted heights and reaching its untapped greatness. That's where Carli PR comes in.
Carli PR is a boutique public relations agency built on the idea that, by staying small, we can remain focused on the individual objectives and strategic vision of each client, rather than feeding a bottomless business development engine. We only take on what we know we can handle, allowing us to be successful without compromising these brand values.
Although our clients will always benefit from our industry expertise, creative ideas, and extensive media network, they will never be forced to conform to rigid agency processes when working with us.
Additionally, if clients desire services beyond those within our scope, we will custom-build their team through our affiliate network of established, qualified marketing and creative professionals. We don’t keep them on staff, but rather fold them in as contractors based on each individual client’s need. So- unlike at a full-service agency- clients aren’t paying for services in their monthly fees unless they are actually utilizing them.
Everyone we work with is not only a long-standing, trusted partner but also a veteran in their field. Our accounts are never staffed with junior or even mid-tier account representatives. Our clients deal directly with individual high-level consultants who have come together to personally manage their accounts.
Though Carli PR's primary expertise is in travel and hospitality, our agency has represented clients in industries spanning from enterprise SaaS and cutting-edge medical treatments, to community redevelopment and hunger relief advocacy. We are located in New York City, with an affiliate network in both New York and South Florida, with clients throughout both markets and beyond.
services
In-house, we offer the following, with additional digital marketing and creative services available through our affiliate network.
media relations
Generating earned media for clients through traditional press, and developing timely, relevant story angles to connect clients to trending news topics
strategic planning
Identifying tactical concepts and news angles that align with client goals and objectives, and developing a public relations program to ensure successful execution
issue management
We have strict standards when it comes to what we produce and never compromise on quality. This is especially true when it comes to the first-rate materials we use. Our customers deserve the highest level of products on the market, and we work tirelessly to maintain those standards
brand collaborations
Identifying brands, organizations and potential ambassadors of like mind and mission and create programs that benefit both entities through exposure and messaging alignment
content creation
Support development of brand voice and carry out positioning through all public-facing copy, messaging, collateral and media material
influencer relations
Develop strategic plan to work with and garner exposure through influencers specific to client's consumer-facing space and market of end users
press / launch event production
Coordinate pre, on-site and post-production aspects of events intended to build brand awareness through press exposure and/or strengthen public and community relationships
photo shoot coordination
Coordinate aspects of photo shoots as it pertains to media needs, including everything from curation of mood board and development of shot list and call sheet, to on-site styling and production support
thought leadership
Enhance client reputations as thought leaders on the pulse of their industry as expert sources for business stories or as guest contributors, speakers, or lecturers
added services
Through our affiliate network of professional independent and boutique agencies that specialize in creative, digital, and marketing disciplines, we are able to provide the following services "at cost," based on the fee of each partner. Our affiliate network is also location-specific, if requested, ensuring our clients can request and receive this support from local and regional business owners.
Customer Review Pages Management & Reporting
Social Media Strategy & Management
Photography & Videography
Digital Marketing & Creative Services
Branding & Positioning
Event Planning
our client brands, businesses, & organizations
autograph collection hotels
marriott international
ac hotels marriott
crane's beach house, delray beach
concord hospitality
the ben, west palm beach
ac hotel, clearwater beach
gallaghers steakhouse, new york city
gallaghers steakhouse, boca raton
loeb boathouse central park, new york city
ember restaurant group
buccan, palm beach & coral gables
imoto, palm beach & coral gables
grato, west palm beach
buccan sandwich shops
buccan provisions
chef clay conley
la boîte
chef lior lev sercarz
spice brothers, new york city
menin development
hai house, palm beach
sneakz organic
bundleIQ
bird in the hand, west palm beach
frank mckinney, adversitology
old school square
federal hall, new york city
new york harbor parks
scouter
serena pasticio, boca raton
gowhee!
nice rise, palm beach
dr. gabby wild
the gabby wild foundation
access collective
nyc society
r&d advisory group
lombardo
palm tree destinations
west palm beach cra
scussi trattoria, palm beach
chef laurent tourondel
proper grit, west palm beach
spruzzo, west palm beach
no kid hungry
share our strength
hospitality helping hands
tyca, palm beach
leadership
carli brinkman, founder & principal
Carli PR founder and principal, Carli Brinkman, studied public relations and communications at the University of Florida, then spent the early years of her career working in the fast-paced press office of one New York City’s busiest government agencies. Her desire to pursue strategic public relations work in the hospitality and tourism space eventually led her to work in management-level positions with a number of highly-credible agencies and organizations, including associate director of public relations for New York City’s official tourism marketing and events agency, NYC & Company, director of public relations and communications for Discover The Palm Beach Beaches, managing director for Brickhouse Public Relations, and director of air service development at Palm Beach International Airport, before venturing out independently.
Carli’s 18+ years of professional public relations experience has allowed her the opportunity to work intimately on such distinguished projects as Christo and Jean-Claude’s The Gates, Olafur Eliasson’s New York City Waterfalls, the Brooklyn Bridge’s 125th Anniversary, the 400th Anniversary of the Founding of the City of New York, the Palm Beach Food & Wine Festival, and the 2012 Rock the Vote Presidential Debate concert and screening, among others.
Through Carli PR, Carli represents clients in a variety of industries, professions, and advocacies, including global travel and tourism; hospitality and culinary arts; cultural conservancies and national nonprofits; hunger-relief and food insecurity support services; entrepreneurs and enterprise software startups; authors, producers, and entertainers; films and documentaries; and community development organizations; to name a few.
case studies
AC Hotel Clearwter Beach
hospitality pr
Marriott International
corporate pr
The Ben West Palm
hotel launch
