a personal, customized & curated public relations service experience
If quality and value matter to you, you won’t want to skip this part...
Carli PR is a boutique public relations agency built on the idea that, by staying small, we can remain focused on the individual objectives and strategic vision of each client, rather than feeding a bottomless business development engine. We only take on what we know we can handle, allowing us to be successful without compromising these brand values.
Although our clients will always benefit from our industry expertise, creative ideas, and extensive media network, they will never be forced to conform to rigid agency processes when working with us.
Additionally, if clients desire services beyond those within our scope, we will custom-build their team through our affiliate network of established, qualified marketing and creative professionals. We don’t keep them on staff, but rather fold them in as contractors based on each individual client’s need. So- unlike at a full-service agency- clients aren’t paying for services in their monthly fees unless they are actually utilizing them.
Everyone we work with is not only a long-standing, trusted partner but also a veteran in their field. Our accounts are never staffed with junior or even mid-tier account representatives. Our clients deal directly with individual high-level consultants who have come together to personally manage their accounts.
Though Carli PR's primary expertise is in travel and hospitality, our agency has represented clients in industries spanning from enterprise SaaS and cutting-edge medical treatments, to community redevelopment and hunger relief advocacy. We are located in New York City, with an affiliate network in both New York and South Florida, with clients throughout both markets and beyond.
In-house, we offer the following, with additional digital marketing and creative services available through our associate network.
Generating earned media for clients through traditional press, and developing timely, relevant story angles to connect clients to trending news topics
Identifying tactical concepts and news angles that align with client goals and objectives, and developing a public relations program to ensure successful execution
Providing counsel in the event of an issue or crisis to protect client brand and leadership with fast-thinking strategic communications and PR focused on upholding reputation
Identifying brands, organizations and potential ambassadors of like mind and mission and create programs that benefit both entities through exposure and messaging alignment
Support development of brand voice and carry out positioning through all public-facing copy, messaging, collateral and media material
Develop strategic plan to work with and garner exposure through influencers specific to client's consumer-facing space and market of end users
Press Event Production
Coordinate pre, on-site and post-production aspects of events intended to build brand awareness through press exposure and/or strengthen public and community relationships
Photo Shoot Coordination
Coordinate aspects of photo shoots as it pertains to media needs, including everything from curation of mood board and development of shot list and call sheet, to on-site styling and production support
Thought Leadership Development
Enhance client reputations as thought leaders on the pulse of their industry as expert sources for business stories or as guest contributors, speakers, or lecturers
Our client brands, businesses, & organizations
" I've always done our PR myself because working with other firms was always a hit or miss in results. But with Carli, EVERYTHING changed! Not only was she patient during our onboarding process, never trying to sell services that were not a good fit, and always kept that boutique feel to her services, but she also delivered big time! She completely reworked our messaging and even hired a couple of outside experts that were needed to wrap up the project using her well-connected network.
I love that she provided the guidance and let me handle what I could on my own to stretch our PR budget. Thanks to her, we scored Fodors' Travel and elevated our brand to a really professional level!
If you are looking for a compassionate, efficient, and devoted PR firm, hire Carli! And she is super fun to work with too, which makes meetings so much more interesting."
Maud Maciak, Founder/ CEO, GoWhee
Carli Brinkman, Founder & Principal
Carli PR founder and principal, Carli Brinkman, studied public relations and communications at the University of Florida, then spent the early years of her career working in the fast-paced press office of one New York City’s busiest government agencies. Her desire to pursue strategic public relations work in the hospitality and tourism space eventually led her to work in management-level positions with a number of highly-credible agencies and organizations, including associate director of public relations for New York City’s official tourism marketing and events agency, NYC & Company, director of public relations and communications for Discover The Palm Beach Beaches, managing director for Brickhouse Public Relations, and director of air service development at Palm Beach International Airport, before venturing out independently.
Carli’s 18+ years of professional public relations experience has allowed her the opportunity to work intimately on such distinguished projects as Christo and Jean-Claude’s The Gates, Olafur Eliasson’s New York City Waterfalls, the Brooklyn Bridge’s 125th Anniversary, the 400th Anniversary of the Founding of the City of New York, the Palm Beach Food & Wine Festival, and the 2012 Rock the Vote Presidential Debate concert and screening, among others.
Through Carli PR, Carli represents clients in a variety of industries, professions, and advocacies, including global travel and tourism; hospitality and culinary arts; cultural conservancies and national nonprofits; hunger-relief and food insecurity support services; entrepreneurs and enterprise software startups; authors, producers, and entertainers; films and documentaries; and community development organizations; to name a few.
Arts & Culture Advocacy
Building advocacy for an arts organization in a moment of crisis
Travel & Tourism
Messaging tourism during the COVID pandemic
Start-Ups & Entrepreneurism
Building the brand of a youth entrepreneur
Social Issues & Film
Promoting a film that confronts racial injustice through comedy