Marriott International

To build excitement and awareness around the new Marriott International HQ, we worked alongside the Buzz Agency and Marriott's Corporate Communications team to develop a comprehensive and multifaceted PR strategy. The program highlighted key themes such as corporate innovation, employee wellness, and the headquarters’ cutting-edge design. Tailored storylines and pitch angles emphasized Marriott's global leadership and innovative corporate environment, positioning the HQ as a model for the future of work.

We organized hard-hat tours and thought leadership interviews, and produced pre-opening exclusives and story development to generate early buzz. The launch included a ribbon-cutting ceremony, press tours, a high-profile opening event, and ongoing media coverage through niche angle pitches. The strategy also incorporated award nominations and post-launch tours to maintain momentum. By showcasing the HQ's focus on innovation, sustainability, and employee benefits, we effectively positioned Marriott as a forward-thinking employer of choice, attracting attention from both the hospitality industry and the business world.